🌱 People First, Process Follows I lead with empathy, curiosity and clarity. Great design happens when people feel heard, supported and empowered to take smart risks.

🧠 Strategic by Nature, Systems by Design I scale design with intention—building systems that bring clarity not complexity. From atomic components to organisational rituals, everything I design reduces friction and amplifies flow. 🛠️ Coach, Not a Gatekeeper I invest in growing talent and autonomy. I don’t just give feedback—I build frameworks and toolkits that turn creative intuition into shared momentum.

📊 Design is a Business Lever Good UX isn’t just nice—it’s decisive. I connect design decisions to measurable outcomes, making the case for user value and business impact at every turn. 💡 Vision + Execution = Trust I drive towards a bold North Star without losing sight of day-to-day delivery. The goal? Products people love—and teams proud of how they got there.