Birth X
Birth X is a maternal resource for women and people of color who are seeking out birthing professionals to aid and advise in their birthing journey.
Product Design
Design Systems
Visual Design
Information Architecture
Project Overview
While BirthX operated within a regulated healthcare ecosystem, a significant portion of the experience was directly consumer-facing, requiring clear, empathetic, and accessible design for non-clinical users.
Client: BirthX, a maternal health care app/space
Industry: Healthcare, Maternal Health, E-commerce
Timeline: 1 year (2021-2022)
My Role: Lead Product Designer
What I Led:
Cross-functional team alignment across design, clinical research, and data visualization.
Development of a Wellbeing Score engine grounded in real-time bio-behavioral data.
A system that balances care, clarity, and consent—all wrapped in a calm, modern UI.
Why It Matters:
Designed consumer-facing healthcare experiences for expectant parents and patients, balancing self-service onboarding, consent flows, and trust-centered UX within regulated healthcare environments.
Personas:
Expectant Parent (Primary Consumer)
Care Coordinator (Secondary Consumer)
Transactional Encounters:
Commitments
Scheduling
Data submission
Consent
BirthX becomes B2C when:
Center patients as consumers
Emphasize self-service and decision-making
Highlight trust, consent, and clarity
Design Solution
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